Tag Archives: zero

Zero “Cold War’ Premier @ La Paloma Theatre!

The most highly anticipated team film of this year, Zero‘s “Cold War” video premiered at La Paloma Theatre in Encinitas last Friday. The video is filmed full VX, and it marks itself a new classic in addition to the line-up of any Zero video ever made. You’re in for a real treat when you see it for yourselves! Here are some photos of the world premier from that night!:

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Cinco de Mayo – Active Corona Grand Opening!!



Skate Shop Opening in Southern California with Inaugural Location

Grand Opening May 5th

Corona, CA (May 5, 2012) — Active Ride Shop, Southern California’s leading action sports retailer, celebrated the opening of the Corona Store in the Inland Empire on May 5th. Located at the beautiful Crossings at Corona shopping center off the 15 fwy, the store features all of your favorite action sports brands.

“This is the first retail store that we have opened in 4 years and we are all really excited to see how we can start getting involved with the community,” said Kristin Willhoit, Retail Marketing Manager at Active Ride Shop.

To celebrate the grand opening of the Corona location, Active handed out free limited edition hats to the first 100 customers as well as a free gift bag for those who spent over $100 and a free limited Vans x Active Tee. Active offered exclusive one-day deals and limited edition gear from Adidas and Baker.

It didn’t stop there! The Fallen & Zero team came for a signing at 12pm followed by the BakerDeathwish team at 4pm.

Active Ride Shop has proudly served the North American skate community since 1989. With 21 retail locations across Southern California, Active continues to be a platform for new and emerging brands and an epicenter for each community it resides in.

Check out the photos from our Grand Opening on this slideshow or view them on our flickr!

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Behind the Ad w/ Anthony Schultz

A visual journal showing the creation of latest Active Ride Shop Ad for Thrasher Magazine featuring new Active team rider, Anthony Schultz and world famous photographer Jon Dragonette. Along with special appearances from Active riders Jordan Hoffart, Alex Valdez and Zero pro Tommy Sandoval. Filmed and edited by Team Manager Corey Cady with music by All Heart Music (Thomas Dragonette,NYC).


Best Video Part in 2010?


Who do you think had the best video part this year? I mean, there’s a lot of competition out there! Brainwash, Stay Gold, Hallelujah… Leo, P Rod, Andrew…

I can’t put everyone on the list, but I can put a few standouts…

Who had the best video part in 2010?

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Check out our skate selection here: http://www.activerideshop.com/Skate

What’s your favorite skate video of 2009?

Another year come and gone… good times, bad times… heroes and zeros… What do you think?  What was your favorite video of this past year?

What was your favorite skate video of 2009?

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Zero’s Strange World DVD!

Zero’s Strange World DVD is a video that you definitely want to pick up. I just finished watching it twice because it’s so good. You already know that Chris Cole has one of the best parts in the video, but you NEED to see parts from Marisa Dal Santo, Donovan Piscopo, and Jamie Tancowny. They are definitely some of the best in the vid. It’s in stock now, and only $9.99!!


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Chris Cole Answers Your Questions

Chris Cole sits down with Erica Yary to answer some of the questions you asked! Chris lets us in on what tricks he’s been putting down lately, what he went through at Wallenburg, Hot Wax, his shop and more!

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Shop Chris Coles gear from Zero, Fallen & Thunder.

Chris Cole Answers Your Questions

* video & photo by Erik Bragg