Tag Archives: Obey Awareness

Recap: The WORKSHOP Event @ Irvine Spectrum

Thanks to everyone who made it out to the WORKSHOP Event last Saturday night at the Irvine Spectrum! And a big thank you to all of the brands involved as well; ObeyGIRL SkateboardsElement and Elemental Awareness.  This would not be possible without you and the causes your brands support.  Visit activerideshop.com/theworkshop for more information and to find out about future events!

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The WORKSHOP is an ever-developping mobile art exhibit where your hands, your voice, and our actions come together to build the future we want.

We created the WORKSHOP to be a mouth piece for Active’s brands that give back to our world; brands like OBEYElementGIRL Skateboards and more. Our hope is that through the WORKSHOP we would encourage more people to buy products that serve a purpose… to broadcast tangible change with their voice, and more importantly, their actions.

© TheStitch

The WORKSHOP Event: March 16th @ Irvine Spectrum

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We’re excited to announce the next WORKSHOP Event this Saturday, March 16th, at Active Irvine Spectrum! Join us as we celebrate awesome brands doing awesome things.

Check out photos of the last WORKSHOP Event at Active Costa Mesa here, and the recap video below.

The WORKSHOP is an ever-developping mobile art exhibit where your hands, your voice, and our actions come together to build the future we want.

We created the WORKSHOP to be a mouth piece for Active’s brands that give back to our world; brands like OBEYElement, GIRL Skateboards and more. Our hope is that through the WORKSHOP we would encourage more people to buy products that serve a purpose… to broadcast tangible change with their voice, and more importantly, their actions.

© TheStitch

The STITCH: Obey Awareness – Drop In The Bucket

This season Obey has partnered with DROP IN THE BUCKET for their latest Obey Awareness release.  DROP IN THE BUCKET is a Los Angeles based water charity that constructs wells and sanitation systems at large rural schools in sub-Saharan Africa. Buy a tee and support the cause.  It’s as simple as that!  Stop into any Active Ride Shop to purchase this tee, and check out the rest of Obey’s Spring 13 Collection!

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And be sure to join us this Saturday for the next WORKSHOP Event as we honor Obey, as well as Element and GIRL Skateboards and the causes they support.

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© TheStitch

THE STITCH: New Obey in Stores Now!

New women’s OBEY has landed at Active!  Tons of tee’s and tank’s in new prints are in stock, plus spring styles like crew neck pullovers, cute tops, and of course more of the Jealous Lover jacket!! Not only does OBEY’s clothing raise awareness to political and social issues, but it screams fashion as well! Be sure to cruise by any Active location and pick some up!

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obey1Shout out to Active Rancho’s new display of OBEY!

Active Orange!
Active Orange!

Till then!

-KR

© TheStitch

Obey X Keep A Breast

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October is officially National Breast Cancer Awareness month and our friends over at Obey Awareness have partnered with Keep A Breast Foundation to raise awareness and support for the company’s continuing efforts to eradicate breast cancer. Keep A Breast works to expose our youth to methods of prevention, early detection, and support for breast cancer.  Shepard Fairey, one of the founders of Obey Clothing, had a big influence on their collaboration with KAB and has been a big supporter since their start 10 years ago.  He designed The Keep Breast graphic that you will see on all of the product and feels a special connection to the cause because he lost his aunt to breast cancer, and his mother is a breast cancer survivor.  Stop by any Active Ride Shop location now to support a great cause, and the fight against breast cancer, by picking up the Obey x Keep A Breast gear!

The Keep A Breast Women's Tee
The Keep A Breast Women's Tee
The Keep A Breast Women's Sweatshirt
The Keep A Breast Women's Sweatshirt

© TheStitch

Obey Awarness Feeding America Tee!

The Obey Awareness campaign, launched in 2007, is a program that is committed to two goals: first educating people on issues and causes Obey Clothing thinks are important, and second to raise money for these causes. Every season Obey Awareness finds new organizations to support and shed light upon. This spring Feeding America is their new project. In their fight to end hunger, Feeding America utilizes a nationwide network of member food banks to feed America’s hungry. While distributing nearly 3 billion pounds of food to hungry Americans annually, Feeding America is providing help to the nearly 49 million people in the United States that are living in food-insecure households. Obey Awareness is proud to say that with every sale of this t-shirt all profits are directly donated to Feeding America, the nation’s leading domestic hunger-relief charity.

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Shop OBEY here:

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Active Ride Shop launches The WORKSHOP!

On June 10th, a crowd gathered as The WORKSHOP was unveiled inside Active Santa Monica. The WORKSHOP includes installations from TOMS shoes, Krochet Kids, Falling Whistles, and Obey Awareness and is designed to be “a space where your hands, your voice, and our actions come together to create positive change in communities across the globe”.  

The WORKSHOP is part of a greater initiative for Active called Work & Progress.  “Work & Progress is an initiative that exists to advance the cause-related visions of both Active’s partners and communities by inviting shoppers to play a dynamic role in positively shaping the lives of individuals in both local communities and developing communities around the world.”

To learn more about Work & Progress and The Workshop visit www.activerideshopWNP.com.

And be sure to check out photos and video of the Launch event, and stop by Active Santa Monica to step inside The WORKSHOP!!

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