by ccady
October 27th, 2009
LA Park Shark was a huge success. Each stop was blasted with huge crowds, from moms and pops, bikers to scooter-ers, and just plain and simple the fans of skateboarding. Amazing Skateboarders with amazing skateboarding skills, throwing down tricks after tricks. At each park through-out Los Angeles, Jarritos’ thundersticks smacking, ice cold Jarritos fruit drinks [...]
Tags: active, Active Ride Shop, Add new tag, Cerritos, contest, East LA, Garvanza, Highland Park, Houghton, Jarritos, LA Park Shark 2009, Long Beach, Pomona, skateboarding, West Covina
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by JonnyAZ
September 8th, 2009
MethodMag.com has posted a short interview with Active Family Member, Josh Mills. Just click the photo to read it. Come on, you know you want to!
by ccady
September 1st, 2009
It was that time again to dress up like a pretty lady and ride skateboards. RVCA TM, Jimmy Arrighi was kind enough to host it at their HQ mini ramp, which was recently relocated to their new spiffy location. Blancos got the full tour of the facility from Pat Tenore and will be throwing elbows around in [...]
by Kristin Willhoit
July 1st, 2009
The Krochet Kids spent some time at our Irvine Spectrum shop last week setting up an awesome window display to promote the Give Event coming up in July.
You wont want to miss it - join us Saturday July 18th when Active hosts an event to benefit friends of Toms and Krochet Kids with live music [...]
Magical Mexican Blanket Tour. Best trick contest series with prizes provided by Comune, Royal, Chocolate, and Sabre Vision. Red Bull girls providing the vitalization for mind and body. Anyone can enter, only one can win! No sign ups necessary! Enough said.
The Belvedere skate park has a rad vibe and the coolest locals. I was happy to take the Futures AM series there and stoke the locals to have their own area High School teams. The action was Fierce Melon Gatorade, with teams like Santa Monica, South Bay, Venice, and Palisades putting on a clinics through [...]
Awesome character and amazing ripper Paul Rodrigez blessed us once again with a signing at the El Segundo Active. Look out for Paul’s new movie he did with Rob, “Street Dreams”. Paul, I love you man, for real!
Future Am Series is in effect once again at the East LA’s Belvedere Skate Park. Great park and an even better set of High School rippers ready land alot of craze in your face. Come check out the action and enjoy free Lost Energy drinks and free snowcones from Sneaux shoes.
by Kristin Willhoit
May 28th, 2009
Memorial Day is behind us and ahead lies the season of backyard BBQ’s, days at the beach, the OC fair, and tall glasses of lemonade. That’s right - SUMMER! It’s right around the corner and if you’re not prepared, well, Active’s got you covered!
The RVCA Luna Tank is a simple piece you can throw on [...]
by Kristin Willhoit
April 20th, 2009
Fashion has always provided an outlet for expression-a way for a person to show a bit of who they are. But now, more so than ever, there are even fewer limitations. There was an editorial in the most recent issue of Nylon magazine encouraging creativity in style-eight pages of outfits that might not seem to [...]
by Kristin Willhoit
April 18th, 2009
Have you seen AT&T’s newest commercial featuring TOMS shoes? I sat down for a little waste of time in front of the Television the other night and was so excited to see their incredible story being told through a cell phone advertisement. The commercial (which is scheduled to run for 12 weeks) captures what TOMS [...]
by Kristin Willhoit
April 17th, 2009
There are many things we can do everyday to help out planet earth, but this Earth Day, do your part to go green! Turn off the AC and crack a window, leave the car in the garage and take your bicycle out for a spin (this will help out your wallet too, saving on gas [...]
by Kristin Willhoit
April 14th, 2009
It’s inspiring when a group of young people comes together to help make a difference in the world. Krochet Kids International is a non-profit group committed to “empowering people to rise above poverty”. What started as a high school hobby for a few friends, has evolved into an organization that provides support to a local [...]
by Kristin Willhoit
March 26th, 2009
Janu and The Whalesharks paid a visit to our Irvine Spectrum store this past Saturday. The band put on an amazing, creative, and energetic show in front of one of the best turnouts for an in-store I’ve seen in a while! They even got the crowd involved, handing out tambourines and shakers to people in the [...]
by Kristin Willhoit
March 22nd, 2009
We all love Erin Wasson for her effortless take on fashion, and her incerdible sense of style. And, in the April issue of Interview Magazine we get a glimpse into how the model and RVCA advocate/designer lives as they catch up with her at home in Venice Beach, California. As if her amazing style wasnt enough, Erin has an awesome [...]