October is officially National Breast Cancer Awareness month and our friends over at Obey Awareness have partnered with Keep A Breast Foundation to raise awareness and support for the company’s continuing efforts to eradicate breast cancer. Keep A Breast works to expose our youth to methods of prevention, early detection, and support for breast cancer. Shepard Fairey, one of the founders of Obey Clothing, had a big influence on their collaboration with KAB and has been a big supporter since their start 10 years ago. He designed The Keep Breast graphic that you will see on all of the product and feels a special connection to the cause because he lost his aunt to breast cancer, and his mother is a breast cancer survivor. Stop by any Active Ride Shop location now to support a great cause, and the fight against breast cancer, by picking up the Obey x Keep A Breast gear!