Drop Sneakers Not Bombs Premiere Launch Event went off this past Saturday, July 7th at Active Long Beach. We raised awareness about Invisible Children, a foundation dedicated to improving the lives of children in Northern Uganda. We also exceeded our expectations for our donation towards the admirable cause. People were lined up for hours before the sneakers were available for sale and once unleashed into the store they bought up the sneakers like nobody's business.
People were huge fans of all the shoes, but the Nike's and Van's were selling like hotcakes! Nike and Active Team Rider Paul Rodriguez was present for the event. P Rod was signing autographs and hanging out with friends and fans for the evening. Active Team Riders Johnny Layton and Kenny Anderson were also representing at the event and hanging out with the many people who came to support and contribute to the shoe release.
Active Long Beach's opening day was insane due to DSNB and everyone involved. Thanks to all who came out and supported the event, everyone who bought shoes, and everyone who made the event possible.