Drop Sneakers Not Bombs is a promotion that Active is launching on 7/7/07 to raise awareness for a good cause by offering limited edition Active exclusive skate shoes. For every shoe sold from the Drop Sneakers Not Bombs campaign, Active will donate a portion of sales to Invisible Children, a non-profit organization dedicated to bringing awareness to kidnapped and enslaved children in Uganda. Visit invisiblechildren.com to learn the complete story of Invisible Children.
On July 7th, 2007 (7/7/07) Active will be releasing a series of exclusive limited edition shoes from seven top skate shoe brands. Be one of few to own a pair of these super limited shoes from Emerica, Vans, Lakai, eS, DVS, DC, and Nike SB that you won't be able to get anywhere else. The shoes will be available for purchase on July 7th only at Active's newest location in Long Beach, CA. After the initial Long Beach release, the shoes will then be available online at activemailorder.com and in all Active retail stores.
Go to dropsneakersnotbombs.com to sign up for updates. More images of the shoes will be released as 7/7/07 gets closer.
Check out the original artwork artist, and creator of Obey, Shepard Fairey did for the Campaign.