Category Archives: Women

Active Womens News

To Die For Rocks Active

Error loading Flickr galleryTo Die For Clothing did back to back in store happenings at the Irvine and Riverside locations. To Die For family members/bands Never Enough and Mikoto entertained and graffiti artist Deph did a live art show at each and raffled them off to lucky To Die For fans! I can’t say enough good things about the To Die For crew and both groups who performed! Big thanks to all the awesome fans and TDF crew for loving life! If you missed out on the free tattoos, prizes, music, and art show. Redeem yourself by checking out the “Sea No Evil” art show on July 12th. check below for more details or go to http://www.todieforclothing.com Some of Active’s good friends like Deph, Ed Templeton, Deanna Templeton, Shepard Fairy, and Matt Costa will be their to knock your socks off with fearless creativity!! Starts @ 6pm! See you there. The Greatful Tiger loves you!! Continue reading To Die For Rocks Active

Demon Hunter In Store Performance

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To Die For put together a great experience at Temecula Active this past weekend. To Die For advocates, the band, Demon Hunter (the secret performer of the day) took an early morning stop on their busy sold out tour to play their first ever acoustic performance! Everyone in attendance was treated to a smooth song list they reworked just for us, a departure from their normal gnarley super heavy sound. Fans were treated to original posters and rad discounts on To Die For Clothing. After the performance the crew sat down and slapped hands with all the homies! A big thanks to the To Die For crew and Demon Hunter for making this a huge success!! Now don’t miss the next performance at Mission Viejo Active with the band Never Enough. Check out the flyer for more details.

Active Ladies Talk Shop

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On May 16th 50 of the Active Shop Ladies invaded the corporate office for our First Semi-Annual Shop Talk Event. Four of our top Vendors; Hurley, Roxy, Billabong, RVCA and Element pre-lined the Holiday ’08 Collections for the girls to choose their favorite styles and give their overall feedback. Each attendee was asked to fill out a Buyer’s Guide for each Vendor Line they saw, which will help the Purchasing, Marketing and Private Label Departments to narrow in on who are customer is and what she wants. The 50 Ladies were divided into three Teams, The Fashion Team, The Style Team and the Icon Team. Each vendor gave three consecutive presentations so all three Teams could view the line separately, while earning points for their team by answering questions. Elsie and Brandi our Women’s Buyers covered Sales and Strategies alongside Lauren, our designer who covered the Active Women’s Fall and Holiday lines. Foam Magazine also spoke about the Upcoming Launch of the New Direction and Look of the Magazine and the girls were able to ask question regarding Fashion, Art, Music and Careers. To tie the entire event together we had a Style It Walk Off between the three teams. The girls were given 15 minutes to put three looks together that represent the Active Girls while incorporating a piece from each Vendor’s Holiday Line. Although the competition was stiff the Winner by far was the Fashion Team! The final count was Fashion Team: 46, Icon Team: 43 and the Style Team: 36. Overall the event was a huge success and we appreciate all the Girls coming out!

Hurley Ignite Denim in Life & Style

Hurley Ignite Denim in Life & Style

Denim is an American phenomenon that never gets old; it just keeps getting better and bolder. It’s all about the way you wear it; some tend to use denim as scapegoat when they don’t know what to wear, which is understandable but please keep it simple- less is more. For example look at David Duchovny and Tea Leoni in this duo denim disaster and one of our favorite Spice girls, Gerri Halliwell is not looking so well in this frumpy denim don’t. Denim is great if you wear it with style and ease; it shouldn’t look painful. Please don’t double up on denim; at least not in the exact same wash.

Continue reading Hurley Ignite Denim in Life & Style

Raise It Successfully!

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Last Sunday was an amazing show of team work and love up at the Rancho store. Some of our dear employees have fallen on hard times due to Cancer. The spirited staff tapped into their resources to host a bake sale and a concert to raise funds to help. The staff all pitched in and baked some amazing goodies. Chronic Cantina stepped up in a big way and let the concert go down at their new Upland location. In addition, Active threw in 10% of all sales for the weekend! Active Rancho was able to raise over $5,000 for the cause. Way to go Rancho store!! Big thanks to Curt Phillips, Cromwell, and Dose of Adolescence for bringing down the house with amazing performances. Each band donated their time and we are all so grateful!

Continue reading Raise It Successfully!

Element Eden Advocate Brooke Reidt

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Los Angeles based artist Brooke Reidt helped define the Element Eden Advocate program in 2005 and her work is featured on many of the pieces in the current Element collection. Her style is always changing as she continues to grow and learn from every new experience and she incorporates all of her surroundings into each piece of art she creates.

While attending the prestigious Pasadena Art Center College of Design, Brooke also finds time to be a part of shows across the country and spends a lot of her energies finding ways to give back to her community in creative ways. In fact, if you purchase one of her pieces or attend one of her shows, you may be inadvertently giving back yourself.
To read more about Brooke, visit and to purchase an original Brooke Reidt piece of your own, see


TOMS Shoes ‘Give’ Event

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Toms shoes, probably the best business concept of the double O! You buy a pair of these super chill ninja sneakers and some child in a third world country gets a pair too. Everybody wins! That being said it was only logical for Active to team up with the crew to host a killer fundraiser event for all to enjoy the Toms love. With Red Bull jumping on board in a big way, the date was set for February 24th, the location Active Westwood, and the event was dubbed ?Give?.

Continue reading TOMS Shoes ‘Give’ Event

Matt Costa Performance Photos & Videos

If you were present for the performance at Active Westwood you were one of the lucky people who got to witness Matt Costa and his band who are only getting more and more popular. Matt was gracious enough to play a free set prior to leaving on tour for the LA crowd that made it into Active that day. Matt’s new cd Unfamiliar Faces is now in stores and available on iTunes so make sure you pick up a copy today! Check out Matt Costa’s website to see when he is coming to a town nearest you.

Enjoy the Videos and Photos from Matt’s In Store Performance at Active Westwood. There are five videos, so click on “Read the rest of this entry ?” below to see all five.

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Continue reading Matt Costa Performance Photos & Videos

Tis The Season To Be Shopping

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On December 9th, Active hosted an exclusive ladies event at 22 locations from San Diego to Los Angeles to enjoy an evening of great shopping, holiday sweets and free giveaways from Active, Matix, Element and more. Active Long Beach, Active San Dimas and Active Temecula gave away a Paul Frank Bike for the Grand Prize of the night. Tom’s was kind enough to come down to the Long Beach location to set up a decorating station for all the Active employees and customers to paint and custom design their own Tom’s shoes. The Element Eden Advocates, Brooke Reidt and Mataji Booker met up with Tom’s artitst, Erik Benjamins to help design some prize winning shoes which were raffled off at the end of the night. Each store raffled off a Gift Basket valued at over $500 with product from WESC, DVS, Roxy, Stussy and more. Tees and gift bags with Active product and Magazines from Seventeen and Damsel were given to the first 25 Ladies to make a purchase. The night was a huge success and we thank all of our Vendors and Customers for joining the Christmas Festivities.

Element Ladies Night

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On November 1st the Active Ladies were

invited to the Element office to preview the Element Eden Spring 2008 line, coming out at the end of November. We were treated to hors d’ ouvres and beverages as Element guest speakers, including founder and President Johnny Schillereff and designers Wendy Choi and Filipa DaSilva, spoke on their goals, ideas and experiences at ElementElement goodies were given away and Rancho Cucamonga Active employee Kellie Hall walked away from the raffle with a one-of-a-kind Beck(y) clutch. A huge thanks goes out to the Element team for hosting a great event for all the Active Ladies. Make sure to check back often to view the Element Eden Collection that Active has to offer both online and in store.

Vans Footwear Ladies Day Out

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On June 28th a handful of the Active Girls traveled down to Laguna Beach to the Montage Resort and Spa to have an afternoon of previewing the Vans line and pampering ourselves. We indulged ourselves with Sprinkles cupcakes, sparkling lemonade and manicures on the balcony overlooking Laguna Beach. The girls were able to mingle with other retailers as well as the Marketing and Sales team from Vans footwear. It was a relaxing afternoon where our hard working girls enjoyed the special attention on them. It was a great event to share with Peg seeing as it was one of her final days with the team; and as always she is the life of the party!

Hurley 70s Skate Night

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On June 26th the Active ladies met up with the Hurley team to have a girl’s night out. Hurley had food and drinks and previewed the Holiday ’07 Women’s Line for all the girls to see. Among the great food and snacks the girls also received a Hurley gift bag before then began to board the Hurley RV Bus. The Hurley RV took the party to the Orange rolling Rink to skate the night away and that is exactly what we did. There were a couple spills and a couple thrills, but all and all we looked like novices! Both the Active and Hurley ladies were dressed to impress in their retro gear circa 1972. Peg took the cake with a disco fever jumpsuit and go-go boots to match. Lindsey wasn’t far behind in a neon uni-tard dancing her way across the room. Needless to say the girls brought their A-game to the event; they were on fire!

Hurley gave away three $200.00 gift certificates to the Hurley store for the best dressed 70’s moteph. The awards went to Peg and Elyse from Mission Viejo and Violet from Riverside. Well done and well deserved ladies! Thank you for all the support and a great time!

Nelly Furtado Contest

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We held our Nelly Furtado contest online and in Active locations and got a huge response. There were over 2 thousand entries from people all over trying to win a ‘Night Out With Nelly Furtado’. The winner that we selected at random was Daisy Lang who was excited about winning the grand prize, which included: 2 tickets to Nelly Furtado’s concert at the Greek Theatre, limo transportation to and from the concert, a meet and greet with the fabulous Nelly Furtado, dinner before the show, a Vestal watch, Von Zipper sunglasses and accessories, an Obey clothing package, a $250 Active gift card, and a Geffen and Mosley music package.

Daisy and her guest for the night had a great time at the concert and hanging out with Nelly. They even got to toast with champagne to Nelly’s recent achievements in music. Congratulations to Daisy and thank you to all the sponsors involved who made this a memorable evening for all involved!