Category Archives: Women

Active Womens News

The GIVE Event with TOMS Shoes + Krochet Kids

This year we are teaming up with Krochet Kids International and TOMS Shoes to host the 3rd annual GIVE Event at the Irvine Spectrum.  The event will feature TOMS Style Your Sole artists, Krochet Kids “tie-dye your tee or tank” booth, music, live art and more. See you there!

Check out the Facebook event page for more details, and to RSVP!

Music Line Up:

:: Levanter
:: Los Coyotes
:: The Allah-Las
:: Kiven
:: The Pawnshop Kings


Check out photos and video from last year’s GIVE Event, here.

© TheStitch

The STITCH: Active Women’s Fall 2011 Look Book and Video

We headed up to Paramount Ranch in Agoura Hills, CA to shoot our new Women’s Fall Look Book.  Check out the Active women’s page to view the look book shot by Active photographer Jon Dragonette, and to peep the behind the scenes video filmed and edited by our very own Corey Cady.

Special thanks to our models, Dina O’Connor and Erika Roybal!

Here are some photos we snapped during the shoot…





Here’s a look at the video:

© TheStitch

GIVE Event with Active + TOMS shoes + Krochet Kids Intl – Wrap Up

Last Saturday, July 24th, Active, TOMS shoes, and Krochet Kids, rallied together to host this year’s GIVE Event at the Irvine Spectrum.  Over 25 awesome artists were on hand to lend their creative talents to customize TOMS shoes, while the Krochet Kids set up their Cut & Sew booth to add some flare to tee’s and hats.  The music line-up provided the perfect soundtrack for the event featuring Pro Snowboarder Eddie Wall, The Branches, Tamarama, Fitz and the Tantrums, The Pawnshop Kings, Pro Surfer Timmy Curran, and DJ Episode.  Plus, we were able to reach our goal of selling 10,000 pairs of TOMS shoes in 2010 – 6 months before we had planned!!! 

Thanks to all of you who made it out to the event!  And to those of you who didn’t – we hope to see you next year!

Check out photos and video from the Event below, as well as photos from our ‘IamONEof’ photo booth.


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Active Ride Shop launches The WORKSHOP!

On June 10th, a crowd gathered as The WORKSHOP was unveiled inside Active Santa Monica. The WORKSHOP includes installations from TOMS shoes, Krochet Kids, Falling Whistles, and Obey Awareness and is designed to be “a space where your hands, your voice, and our actions come together to create positive change in communities across the globe”.  

The WORKSHOP is part of a greater initiative for Active called Work & Progress.  “Work & Progress is an initiative that exists to advance the cause-related visions of both Active’s partners and communities by inviting shoppers to play a dynamic role in positively shaping the lives of individuals in both local communities and developing communities around the world.”

To learn more about Work & Progress and The Workshop visit

And be sure to check out photos and video of the Launch event, and stop by Active Santa Monica to step inside The WORKSHOP!!

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Retail survey – FREE $200 Active Gift Card Winner!

Congratulations to the winner of the $200 Active Gift Card – Patrick Timmons from San Diego, CA!

Thanks to everyone who took the Retail Survey – we appreciate your support.


Take our quick and easy Retail survey and you could win a FREE $200 Active gift card!  No purchase necessary.  Just click on the link below and answer the following questions…

Yep!  That’s it… told you it was easy.

Winner will be selected the week of January 16th, 2011 and will be contacted via phone and/or email.

Women’s Fall 2009 Photo Shoot

July is in full swing and, for most of us, summer is just getting started!  But, get ready, because Fall fashion is making it’s way onto the scene…

We packed up our women’s Fall collection a couple of weeks ago and headed to the streets of Los Angeles, where – in the midst of the summer heat – photographed some of the looks for next season.   Enjoy some behind the scenes footage we captured on our video camera, as well as some photos.  And be sure to stop by your local Active shop, or online, to check out some of the new fall styles that have just landed (Im a fan of this one).

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If you love TOMS shoes, and live in the Southern California area, mark your calendar for this Saturday, July 18th, when Active hosts a GIVE event with TOMS shoes and the Krochet Kids at the Irvine Spectrum.  Check here for more details.

Summertime Disco with DJ Mike Bles

Active family member DJ Mike Bles sent us over one of his new mixes titled the “Summertime Disco” mix. He’s been busy DJing clubs and events all over southern California for the last year and is about to get busy rockin’ the ESPY awards, Agenda Tradeshow and the U.S Open of Surfing in HB for Skullcandy. His new mix should get you moving wether your chillin’ by the pool or sitting in some L.A or O.C traffic. Be on the lookout for him this summer at a club near you. You can download his mix here:

Download Link: