Category Archives: The Stitch

THE STITCH is made up of a community of girls who each represent their own personality, style, and individuality, but they all have one thing in common; a love for fashion, music, art and culture.

The STITCH: VOLCOM Spring 2012 Swim Fashion Show

Volcom held their annual swim fashion show to showcase their Spring 2012 line, which didn’t fail to exceed expectations of anyone familiar with Volcom’s previous collections. From bright, bold colors and patterns, to soft pastels and earthy tones, the new line has swimwear for any type of girl. Models strutted in front of a packed house to the music of Posso, whose collaboration with Volcom was shown with the new Spring line. Overall, the evening was nothing short of a good time.

Volcom Swim Fashion Show

Volcom Swim Fashion Show

Volcom Swim Fashion Show

Volcom Swim Fashion Show

Katrina and Chelsea

Stitch girl, Katrina, spotted Volcommunity’s own Chelsey Salisbury amongst the crowd!

The Stitch Girls

© TheStitch

Meet the ladies of THE STITCH!

Introducing…THE STITCH, the new Active Women’s Blog!  THE STITCH is made up of a community of girls who each represent their own personality, style, and individuality, but they all have one thing in common; a love for fashion, music, art, and culture.  We will be sharing our stories, so check back in.

Meet the ladies of, THE STITCH…

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KATRINA RAYMUNDO, Age 20

Katrina is a 20 year old girl who reigns from the city of Chino, CA.  Not only is she a full-time student, but also the assistant manager at Active Chino. No matter what the season you can find her outdoors, either riding her road bike during the summer or snowboarding during the winter. She is a music/movie/museum lover and a fashion enthusiast.

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TORI FREEDMAN, Age 21

Tori is an old soul from Southern California. She is the manager of the Active in Thousand Oaks and by June of 2012 will be a graduate of FIDM Los Angeles!  Tori has been a part of the Active family for over 3 years and truly loves what Active is about. She has a personal style that is a combination of thrift and vintage pieces and if you see her on the street she will (most likely) be covered in turquoise jewelry, have feathers in her hair, and singing Led Zeppelin.


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DANA JANICKI, Age 19

Dana hails from South Orange County and is studying Mass Communications at Orange Coast College. She has been a part of Active for almost a year working at the Irvine Spectrum store. Dana plays music in an awesome band with her friends, and on most days you can find her at the beach or the local coffee shop.  Dana has a style that is California casual with a bohemian flare.  The girl has a knack for scoping out new trends and finding cute clothes at cheap prices!


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BRANDI GOODWIN, Age 28

Brandi is the Women’s Buyer for Active.  She has an eye for fashion and a personal style that reflects it.  Brandi offers a “behind the scenes” perspective as she travels to the LA Mart, vendor showrooms, and the streets for all the latest fashions and trends for Active.

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KRISTIN WILLHOIT, Age 29

Kristin works as the Retail Marketing Manager at Active.  She’s a big fan of vintage and thrift shopping and most Sunday afternoons you can find her at the flea market.  Kristin plays a big part in the photo shoots, styling, events, and more and brings those stories to the blog.

© TheStitch

Active + Ezekiel Design Competition / Fashion Show

Join us, this Saturday, Oct. 2nd at 8pm for Style Week OC and the second Active + Ezekiel Needle & Thread Design Competition at the Irvine Spectrum.

Seven top designers from the Fashion Institute of Design & Merchandising (FIDM) have been given the rare opportunity to showcase their talents on the runway, creating their own original pieces for Ezekiel’s Spring 2011 collection. Their designs will be critically judged by fashion experts (including Nick Verreos from “Project Runway”). The winner will receive a $4,000 scholarship /cash prize and a chance to have his/her designs included in Ezekiel’s upcoming collection!

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GIVE Event with Active + TOMS shoes + Krochet Kids Intl – Wrap Up

Last Saturday, July 24th, Active, TOMS shoes, and Krochet Kids, rallied together to host this year’s GIVE Event at the Irvine Spectrum.  Over 25 awesome artists were on hand to lend their creative talents to customize TOMS shoes, while the Krochet Kids set up their Cut & Sew booth to add some flare to tee’s and hats.  The music line-up provided the perfect soundtrack for the event featuring Pro Snowboarder Eddie Wall, The Branches, Tamarama, Fitz and the Tantrums, The Pawnshop Kings, Pro Surfer Timmy Curran, and DJ Episode.  Plus, we were able to reach our goal of selling 10,000 pairs of TOMS shoes in 2010 – 6 months before we had planned!!! 

Thanks to all of you who made it out to the event!  And to those of you who didn’t – we hope to see you next year!

Check out photos and video from the Event below, as well as photos from our ‘IamONEof’ photo booth.

 

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Active Ride Shop launches The WORKSHOP!

On June 10th, a crowd gathered as The WORKSHOP was unveiled inside Active Santa Monica. The WORKSHOP includes installations from TOMS shoes, Krochet Kids, Falling Whistles, and Obey Awareness and is designed to be “a space where your hands, your voice, and our actions come together to create positive change in communities across the globe”.  

The WORKSHOP is part of a greater initiative for Active called Work & Progress.  “Work & Progress is an initiative that exists to advance the cause-related visions of both Active’s partners and communities by inviting shoppers to play a dynamic role in positively shaping the lives of individuals in both local communities and developing communities around the world.”

To learn more about Work & Progress and The Workshop visit www.activerideshopWNP.com.

And be sure to check out photos and video of the Launch event, and stop by Active Santa Monica to step inside The WORKSHOP!!

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