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Behind The Scenes Erik Ellington Active Ad

erik ellington ad

Remember back in July when we asked who wanted to be in Ellington's next ad? Well, check it out…

It was rad watching this ad come together. We were supposed to shoot it at Hollywood High, but their security kicked us out before we even went in the school. Atiba, Erik, Chad the art director for Active, and Shane decided to move it to Hollywood Blvd, and have all the kids walk behind Erik while he skates down the street, or while he's walking holding his board.

So we all mobbed over to Hollywood Blvd. with about 25 kids. The “normal” people had no idea what was going on, the tourists were taking pictures and filming us. The rest is history, so check the video, and you should be seeing the ad any day now if you haven't already. The same photo was also used in the Active Pre-Holiday 2007 Catalog online now.

Video by Daniel Haney

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15 Comments

  1. Emexican. says:

    yeah man!!!double e!!

  2. Aldo Dibella says:

    i wish i could go tu the u.s., !!
    im on mexico , living the worst skateboarding life in the world , erik ellignton it’s my favorite pro skater, i dream one day i could go to holly wood or L.A. to know the real thing on skateboarding,” the making of the ” making history ” jajaj , to now im stock o nothing of spots nothing of parks and nothing of “skate scene”. goodby active jajaja.

  3. Tempo says:

    did anybody notice that in the pic his shirt says 1580 krew but in the vid its says kday and that active billboard on the top left cornver too. in the vid tis sum guy and his packs

  4. yabro says:

    active art depot doing its job !

  5. ian says:

    hooray for photoshop! viva la mule!

  6. killin the game says:

    bout time..looking fresh with the green phillies hat…shouts to double e and braydon 2 of the coolest pros you could meet

  7. CORYSCO says:

    Mr. Hollywood! Erik Ellington!
    that day was like…
    “Its great to be Rock`n’Roll Star!”
    Congrats for everybody who showed up!

  8. [...] OK, so Active had an open call to show up for an ad shoot for Erik Ellington. His fans showed up, they shot the ad and documented the process as well. I don’t know jack about Erik Ellington, but he comes off well in the short video, even taking the time to shake every extra’s hand and thank them personally. I imagine if you were a fan of his and got to meet him informally and be in one of his adverts you’d be age appropriately stoked. The ad is slick, but the reality is mundane. If you’ve ever wondered how these things go, spend a few minutes behind the scenes. [...]

  9. dave vogt says:

    this ad is gay.

  10. Mark Spider says:

    dave vogt, you are right this ad is ***, it is probably the ***est ad I’ve ever seen. Hmmm…I wonder why our site bleeps out the word R-A-D. Oh well, stay *** dave.

  11. Atiba…Hasselblad digi…daaaaamn.

  12. cristobal arenas says:

    yeahhhhhhhhhhhhhhh!!!!!!!!!
    erick ellintong is great de double-e is great santiago de chile gracias amigo

  13. Young Josh says:

    Skullington is an amazing dude , he rips **** and makes it look easy, hes just an amazing dude

  14. martin says:

    he is amazing!!

  15. Arthone says:

    Nothing wrong with this, at all, people should get it more.

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