What we have here is a behind the scenes look at the new Spring 2012 Active Ride Shop catalog! Featuring Active Team Riders Chris Gregson holding down Washington St, Josh Reyes killing the Pomona Valley, Jeremy Leabres fucking up the IE, and Anthony Pshebelski smashing shit as usual. We’ve always been doing it and still gonna make it happen! Filmed/Edited by the amazing Marque Cox. Enjoy!
Shop the Spring 2012 catalog below:
Active Pro Jordan Hoffart has thrown down some heavy shit over the years… and hovaskate did a sick job at recapping some of the footage for us. Jordan is BEAST MODE FO SHO!
Be on the look out for Eswic Clothing in 2012! Eswic is a new apparel brand headed up by Jimmy Arrighi (formerly at RVCA) and Leo Romero. The brand recently released this promo team video featuring Leo Romero, Ed Templeton, Cairo Foster, James Hardy, Stevie Perez, Donovon Piscopo and Active Am Dakota Servold! Look for Eswic to hit Active locations Spring/Summer 2012.
Check out our new catalog that should already be arriving in your homes at this very moment!
Here is a video they shot while shooting the catalog… and then view the catalog online!
This past Monday night, two of our brand partners- Stussy, and Heel Bruise came together in Las Vegas to create a photo exhibition titled- “Under the radar”. This show featured works by Ray Barbee, Robbie Jeffers, Curtis Buchanan, and Devin Briggs. I had the pleasure of attending this event, and I can honestly say it exceeded my expectations. The photos in the show were not only eye pleasing, they also had strong skateboard nostalgia presence, as there were classic photos of- Andy Roy, Jason Dill, and Richard Mulder. The Beer and rum was flowing, and there were good homies everywhere you looked , which made for an all around good time.
Thanks to Stussy and Heel Bruise for giving us the chance to attend such an amazing event.
* Words by Joey Coleman, photo’s by Morgnar
Shop Stussy & Heel Bruise below!
Rook is pretty new brand that is quickly building momentum in the underground/streetwear/lifestyle scene. They believe in the underdogs of the industry, the young entrepreneur and more importantly, they believe in themselves.
Don’t be surprised if you start seeing this brand everywhere in the next few years… Rook is definitely the age of a new breed.
shop all Rook here:
Matix & Diamond have teamed up again to bring you a new collection of items by Jeron Wilson. Matix and Diamond both make very clean and very functional clothing, with the years of experience behind Matix and the hype that surrounds Diamond, you know these signature pieces are going to be in high demand! Get ’em while you can…
Shop all Diamond & Matix here:
Active would like to welcome Primitive Clothing to our mix. Primitive was founded by professional skateboarder Paul Rodriguez… thank you Paul!
Shop more Primitive Clothing here
A big thanks goes out to Ryan & Blitz for having us Active employees down for a night of shreddin’!
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The Herschel Supply Co. have just launched their first line of bags and are now available at Active Ride Shop! The bags are designed with a clean, classic, user friendly feel and are perfect for assisting in your day to day travels. Learn more about Herschel bags here and shop Herschel here.
Emerica celebrates Brandon Westgates new shoe! If you’ve been living in a bubble you can see his new part and shoe here.
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Shop Emerica Here:
Kr3w and Crooks & Castles have joined forces to bring you the Heavyweight Denim Co-op. This is an exclusive collaboration that brings together imagery,logos, and creativity from both brands. These pieces can only be found at select shops and they are limited!
So get ’em before they’re gone…
Shop KR3W here:
Us Versus Them installs a piece at Active Ride Shop Temecula!
Shop Us Versus Them here:
Now introducing KR3W Footwear! KR3W has been in the clothing game for a long time now, producing some of the best quality denim, tees, jackets, button ups and more. We expect nothing less from their Footwear. Check out the newest Franklin boot and Grant lo shoe, looking clean but made to get Filthy!
There’s nothing like a good pair of socks. I mean, comfort and fit are one thing…but style and look are also important. Long gone are the limited choices of white or black. Nowadays it’s all about stripes, colors, and patterns.
Lucky for you Active makes socks that are not only stylish, but are amazingly comfortable! And at only $5.99 (or 3 for $12.99) you can’t really go wrong…
Shop all our socks here: