Active Ladies Talk Shop

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On May 16th 50 of the Active Shop Ladies invaded the corporate office for our First Semi-Annual Shop Talk Event. Four of our top Vendors; Hurley, Roxy, Billabong, RVCA and Element pre-lined the Holiday ’08 Collections for the girls to choose their favorite styles and give their overall feedback. Each attendee was asked to fill out a Buyer’s Guide for each Vendor Line they saw, which will help the Purchasing, Marketing and Private Label Departments to narrow in on who are customer is and what she wants. The 50 Ladies were divided into three Teams, The Fashion Team, The Style Team and the Icon Team. Each vendor gave three consecutive presentations so all three Teams could view the line separately, while earning points for their team by answering questions. Elsie and Brandi our Women’s Buyers covered Sales and Strategies alongside Lauren, our designer who covered the Active Women’s Fall and Holiday lines. Foam Magazine also spoke about the Upcoming Launch of the New Direction and Look of the Magazine and the girls were able to ask question regarding Fashion, Art, Music and Careers. To tie the entire event together we had a Style It Walk Off between the three teams. The girls were given 15 minutes to put three looks together that represent the Active Girls while incorporating a piece from each Vendor’s Holiday Line. Although the competition was stiff the Winner by far was the Fashion Team! The final count was Fashion Team: 46, Icon Team: 43 and the Style Team: 36. Overall the event was a huge success and we appreciate all the Girls coming out!