The STITCH: Obey Awareness – Drop In The Bucket

This season Obey has partnered with DROP IN THE BUCKET for their latest Obey Awareness release.  DROP IN THE BUCKET is a Los Angeles based water charity that constructs wells and sanitation systems at large rural schools in sub-Saharan Africa. Buy a tee and support the cause.  It’s as simple as that!  Stop into any […]

THE STITCH: New Obey in Stores Now!

New women’s OBEY has landed at Active!  Tons of tee’s and tank’s in new prints are in stock, plus spring styles like crew neck pullovers, cute tops, and of course more of the Jealous Lover jacket!! Not only does OBEY’s clothing raise awareness to political and social issues, but it screams fashion as well! Be sure […]

The STITCH: Holiday Must Have – The Ladies Obey Jealous Lover Jacket!

As we all know, jackets are a must have for holiday.  This year, Active Ride Shop has one of the best selections of ladies jackets!  And the perfect addition to anyone’s wardrobe this season?!  The famous Obey Jealous Lover leather jacket! Active is offering this must-have jacket in Red, Olive, Navy, Brown, and of course, all […]

Obey X Keep A Breast

October is officially National Breast Cancer Awareness month and our friends over at Obey Awareness have partnered with Keep A Breast Foundation to raise awareness and support for the company’s continuing efforts to eradicate breast cancer. Keep A Breast works to expose our youth to methods of prevention, early detection, and support for breast cancer. […]

Obey Signing Wrap Up

Thursday of last week, in honor of Active's newest store in Santa Monica, California, Active teamed up with OBEY for one of the most anticipated events of the year the Active/Obey Box set release and autograph signing. Fans of Shepard Fairey, the visionary behind the Obey phenomenom, were lined up early to get their hands […]

The Stitch: Women’s Spring 2013 Trends

I don’t think anyone is as excited for spring as I am! There are so many things to look forward to… spring break, sunshine, music festivals, road trips, etc. With Spring and all of its perks comes new trends in fashion- colors, prints, fabrics, etc. Pastels such as mint and coral are going to be […]